TikTok is introducing a new feature that enables them to lessen the amount of artificial intelligence-produced media appearing in their timelines. This initiative comes as the company disclosed that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a global rollout. This shift comes amid a surge in content created by AI, spurred by new content generation software.
AI Content on Other Platforms
It has been noted that nearly 10% of the quickest rising video streams on a competing service only show AI-generated videos. A significant portion of this content is considered “AI slop”, a phrase for inferior, bulk-generated content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers appreciate content made with AI tools, from computer-generated images to science explainers, and we want to provide users the ability to adjust the amount of that, depending on their own choices,” stated a company executive.
Volume and Proportions
The service shared that there are currently over a billion videos on its app labeled as made with AI. In total, over 100 million videos are uploaded to the service every day, making AI-generated material a limited portion of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the volume of AI content they view by opening the content preference option in the platform and picking AI-made media. Additional categories that can already be modified under the filter include news, clothing, aesthetics, and movement.
Content Labeling and Policies
Its rules mandate users to label “realistic” AI-made content, and it bans harmful fake videos of celebrities or crisis events. Any believable artificial content that is without a tag can be removed under its user guidelines.
Additionally, the app will henceforth add an AI-generated watermark to content produced via its proprietary AI systems, or identified by an cross-platform project for spotting content made by AI. This action is intended to stop users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is furthermore launching a two million dollar educational fund for professionals and institutions to create learning resources about using AI responsibly. This program will benefit non-profit groups specializing in teaching computer science.
Moderation Strategy
The platform has defended its content review process, following discussion over intentions to lay off a large number of safety staff in the United Kingdom. The company is planning to eliminate a significant number of roles in its trust and safety department in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.
A senior executive explained that people-led review would continue to be important, but artificial intelligence can protect employees by removing the most distressing content ahead of it is viewed by people. The platform announced a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”
